Course curriculum

  1. 1

    • A message from your instructor

    • How to use this course
  2. 2

    • Let's start with the Basics (Marketing 101)

    • Understanding the data

    • Avoiding Vanity Metrics

    • Data Resources

    • Why is the Business Objective Critical

    • What is a Marketing Strategy?

    • Difference between Marketing Strategy and Marketing Plan (Tactics)

    • Advantages of Traditional Marketing

    • Advantages of Digital Marketing

    • Customer Journey vs Sales Funnel

    • Optimizing the Sales Funnel
  3. 3

    • Congrats! Here's what's next...

    • Before you go...