Course curriculum

  1. 1

    • A message from your instructor

    • How to use this course

    • Action Steps For Maximum Benefits

    • Before we begin...
  2. 2

    • Why Hispanic Marketing is Not Niche

    • Step 1 - Start with the Business Objective

    • Step 2 - Build and Align Marketing Strategy with the Business Objective

    • Step 3 - Creating the Action Plan per Strategy

    • Step 4 - Building Relevant Content

    • Step 5 - Spanish Only vs Bilingual Content

    • Step 6 - Top 4 Content Typees
  3. 3

    • Congrats! Here's what's next...

    • Before you go...