Course curriculum

  1. 1
  2. 2

    • Lets start with the Basics (Marketing 101)

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    • Understanding the data

    • Avoiding Vanity Metrics

    • Data Resources

    • Why is the Business Objective Critical

    • Examples of Business Objectives

    • What is a Marketing Strategy?

    • Difference between Marketing Strategy and Marketing Plan (Tactics)

    • Advantages of Traditional Marketing

    • Advantages of Digital Marketing

    • Customer Journey vs Sales Funnel

    • Optimizing the Sales Funnel

    • Was This Lesson Valuable?
  3. 3

    • The Hispanic Audience

    • Hispanic Population, Demographics and Age Trends

    • Hispanic Life Trends - Education, HH Income, Median Wealth, Home Ownership, Marriage Rate, Life Expectancy

    • Hispanic Occupations

    • Hispanic Definitions - (Hispanic vs Latino(a) vs Latinx vs etc..)

    • Hispanic Acculturation and Language Preference

    • Top Hispanic States (by population trends)

    • Hispanic Families

    • Hispanic Interest - by Sport

    • Hispanic Interest - by Entertainment

    • Hispanic Interest - by Food and Beverage

    • Hispanic Interest - by Celebrations

    • Hispanic Infographic

    • Was the Chapter Valuable
  4. 4

    • Intro to Hispanic Marketing

    • Why Hispanic Marketing is Not Niche

    • Step 1- Start with the Business Objective

    • Step 2 - Build and Align Marketing Strategy with Business Objective

    • Step 3 - Creating The Action Plan per Strategy

    • Step 4 - Building Relevant Content

    • Step 5 - Spanish Only vs Bilingual Content

    • Step 6 - Top 4 Content Types

    • Was this Chapter Valuable?
  5. 5
  6. 6

    • Final Thoughts from Trinidad